Organic publicity
We build and run a page about a subject your audience already cares about, then promote your business through relevant posts and comments.
Our monthly stats
- Accounts
- 40+
- Impressions
- 40M+
- Engagements
- 800K
Reach more customers. Every day.
Setting the account
We set up a niche page around a subject your audience cares about, with its own name, identity and content approach.
At least 12 posts a day
High-quality niche content, crafted to inform and entertain. We feature your business in relevant posts and comments across X, Threads and Facebook.
Continual improvement
Our strategists, your feedback and our proprietary reinforcement-learning engine work together to keep improving the account.
Build a lasting media asset
Over time, the account becomes a media asset for your business: growing a relevant audience and creating ongoing opportunities for enquiries.
Our niche pages in action
Our strategists and proprietary AI system work together to create high-quality content around the clock.
Conversational caption
Found the white room. Knocked on the door. Stayed all day. Didn't want to leave. ⛷️
Skiing · Niche media for a ski instructor
Ski Life
To promote:
- Ski apparel
- Ski holidays
- Ski lessons
- Winter sports gear
- And more…
Lesson enquiriesdirected to the instructor’s DMs
Short hook
Her first wave at @ surfabudhabi, 3rd stop of the world longboard tour!
Sports · X
Surf Life
To promote:
- Surfwear
- Surf trips
- Surf schools
- Boards and gear
- And more…
3.25Mviews on a featured post
K-pop · X
Jennie Ruby
To promote:
- Merchandise
- K-pop artists
- Korean products
- Music products
- And more…
592.7Kviews on a featured post
Fan commentary
#Lisa is the most relatable idol I love her goofy self so much
K-pop · X
Lalisa Clips
To promote:
- Merchandise
- K-pop artists
- Korean products
- Music products
- And more…
519.4Kviews on a featured post
Conversation starter
what if lexie pops up in a new SM or YG group next year just for shits and giggles
K-pop · X
Lexie Craves
To promote:
- Merchandise
- K-pop artists
- Korean products
- Music products
- And more…
1.49Mviews on a featured post
Emotional storytelling
Too young for war. Too young to die.
Look into his eyes.
This is what the Great War looked like for a generation of young British soldiers.
British history · X
Heroes of Britain · X
To promote:
- Military charities
- History books
- Heritage events
- British-made products
- And more…
332.5Kviews on a featured post
Three-part story
He saved a toddler—then strapped the sinking car to a bridge.
The detail that made this courage real for me was the ratchet strap.
In January 2024, during Storm Henk in Hall Green, Birmingham, Liam Stych saw a woman and her three-year-old daughter trapped as their car was swept into violent floodwater beneath a bridge. He got the child out and passed her to his pregnant partner, Tia Draper.
Read full thread
2 of 3
But the car was still moving in the current.
Liam ran back to his van, grabbed ratchet straps, secured the vehicle to the bridge and then helped the mother escape too. West Midlands Police later called him a “local hero”.
That is the part I keep thinking about.
3 of 3
He did not make one brave dash and stop. He solved the next problem, then the next one, while the water was still trying to carry that car away.
Liam later described what he did as instinct rather than heroism. I think that gap says something important: courage can look extraordinary from the pavement while feeling completely necessary to the person who chooses to act.
British history · Threads
Heroes of Britain · Threads
To promote:
- Military charities
- History books
- Heritage events
- British-made products
- And more…
116Kviews on a featured post
Long-form storytelling
INCREDIBLE: Bones hidden in a church wall matched England’s earliest saint.
The builders were preparing the sanctuary wall when they noticed that its stones had shifted.
Behind the plaster was a sealed cavity. Beneath a slab, almost buried in rubble, sat a battered lead box. Inside were pieces of skull, limbs, ribs and teeth from a young woman.
It was 1885, in St Mary and St Eanswythe’s Church, Folkestone. The vicar, Matthew Woodward, believed the workmen had found the town’s lost patron saint.
Read full post
Eanswythe had lived more than 1,200 years earlier. A Kentish princess and granddaughter of King Æthelberht, the first English king to embrace Christianity, she chose a life of faith and founded one of England’s earliest religious communities for women near this spot.
She died young. Her shrine drew prayer and pilgrimage for centuries. Then the Reformation swept away saints’ shrines across England, and her remains were believed lost.
But someone may have saved them. The crushed shape of the old box and its hiding place suggest it was pushed into the wall when destruction threatened.
Woodward’s claim was moving. It was not proof.
For another 135 years, the bones stayed behind a brass grille while one question hung over the church: was Eanswythe really still there?
In 2020, the church took a brave risk. It closed its doors for three days and let archaeologists and bone specialists examine the relics.
Every bone belonged to one person, probably a young woman aged about 17 to 22. Radiocarbon dating placed her death in the middle of the seventh century. Tests of her diet pointed to someone of high status who had grown up away from Folkestone.
No single test could print Eanswythe’s name on a bone. But the age, sex, date, status, place and centuries-old tradition all aligned. The team concluded that the remains were almost certainly hers, making them the earliest identified remains of an English saint and the only known surviving remains of Kent’s Christian royal house.
Then the old lead box began failing. The parish needed £9,000 for a safe new reliquary. It raised more than that in ten days, with over half coming from Orthodox Christians in America who also honour this saint from before the Church divided.
At the service of return, local schoolchildren told her story. The glass-and-brass reliquary was carried through a packed church, blessed with incense and placed back inside the wall.
That wall is not part of a museum. Sunday Eucharist, baptisms, bells, prayer and care for neighbours continue around it.
Nearly 1,400 years after Eanswythe’s little community began, Folkestone’s living parish still gathers beside the young woman it refused to forget.
British history · X
Save UK Churches
To promote:
- Restoration appeals
- Heritage charities
- Church events
- Historic venues
- And more…
77.9Kviews on a featured post
Three-part history
You know the face. But you probably don’t know this version of Winston Churchill.
In 1895, aged just 21, he was a second lieutenant in the 4th Queen’s Own Hussars years before the cigar, the wartime speeches and the image that would become synonymous with Britain in WWII.
Read full thread
2 of 3
He began his career in a military world of horses, sabres and empire. Within a few years, Churchill would witness fighting on the North-West Frontier, take part in the cavalry charge at Omdurman and write about Britain’s imperial wars.
Decades later, that same young cavalry officer would lead Britain through a conflict of tanks, aircraft, radar and total war.
His lifetime stretched across an extraordinary transformation from the Victorian age to the atomic era.
3 of 3
But the campaigns that built Churchill’s early reputation were also part of Britain’s imperial expansion, and their violence, politics and legacy deserve closer examination.
Before history turned him into an icon, he was simply a 21-year-old officer at the beginning of a remarkable and deeply complicated story.
British history · Threads
Timeless Britain
To promote:
- Heritage tourism
- History books
- Museums
- British-made products
- And more…
28.3Kviews on a featured post
I wanted to improve my personal branding as an NA ski instructor so Pallas runs Ski Life for me. It's been such a success that it's got me multiples more clients than I can handle, and I'm launching a ski apparel brand from it soon!
Try your niche page free for 14 days.
$349 USD/month after your free 14 days
- Niche selection, page setup, content creation and daily publishing.
- 12 high-quality pieces of content daily, published across X, Threads and Facebook.
- Business promotion through relevant posts and comments, with routes to your DMs or website.
- You guide the messaging and can send feedback throughout.
- Keep the accounts when you end a paid engagement. Trial-only cancellations do not include account handover.
FAQs
Do we need an existing audience?
No. Your business can start with little traction. We build the page around a related interest people already care about, then connect that interest to your business.
Will the page only post about our business?
No. People follow it for useful or entertaining content about the subject. We introduce your business through relevant posts and comments, with routes to your DMs or website.
Which businesses are a good fit?
Businesses and organisations with a clear offer and an audience we can reach through a shared interest. A ski apparel company or ski holiday company is a natural match for a skiing audience, for example. A K-pop merchandise brand can reach a relevant fan audience in the same way. We agree the subject and audience with you before setting up the account.
What is included?
Niche selection, account setup, at least 12 high-quality pieces of content daily across X, Threads and Facebook, and ongoing refinement. We promote your business through relevant posts and comments, directing interested people to your DMs or website.
What does organic publicity mean?
People discover, share and follow the page because they enjoy its content. We build an engaged audience organically around a relevant interest, then introduce your business through posts and comments that direct interested people to your DMs or website.
What do you need from us?
Your business links, what you offer, who and where you want to reach, and where enquiries should go. Existing photos, videos and guidance help us make the promotion specific to your business.
Who controls the account and its messaging?
You guide the messaging. We create the content, publish daily and introduce your business in relevant posts and comments. The page has its own name and identity around the subject.
Do we keep the accounts if we stop?
If you continue as a paying customer and later choose to stop the service, we hand the accounts over to you. If you cancel during or at the end of the free 14-day trial without becoming a paying customer, account handover is not included.
How does the account keep improving?
Our strategists, your feedback and our proprietary reinforcement-learning engine work together to refine the content. Post data, audience response and your feedback on enquiries help shape the content and promotion.
What happens during and after the free 14 days?
Book a 15-minute call with Oliver to claim your free trial. Your free trial includes niche selection, account setup, daily content and refinement for 14 days. We then review the audience response and enquiries with you. You can choose to continue at $349 USD per month for one niche page across X, Threads and Facebook, including daily content, business promotion and continued refinement. If you choose not to continue after the trial, the accounts are not handed over.
Find the audience around your business.
Tell us what you offer and who you want to reach. We’ll propose a relevant subject for your free 14-day page.
Book a free trial call